Decathlon announced as Official Supplier to GO TRI

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New Partnership with Decathlon

GO TRI are pleased to announce they have embarked on a year-long partnership with Europe’s number one sports retailer, Decathlon.

The partnership will see the retailer, which currently has 44 stores across Great Britain, produce a GO TRI specific product range; offering high quality products and packages at affordable prices.

The coming 12 months will also witness GO TRI brand presence introduced in selected UK stores, with several locations set to host both GO TRI in-store activity and run community GO TRI events.

Decathlon are open in their mission to make sport accessible to as many people as possible and help inspire and guide customers through their sport experiences. With both GO TRI and Decathlon’s aims so naturally aligned, the partnership will see the organisations working in collaboration to achieve their strategic objectives.

Andy Salmon, British Triathlon CEO, said:

"Joining forces with Decathlon will open many doors for GO TRI and will help continue our passion to inspire even more individuals to take on the triathlon challenge. Together we can help create more accessible opportunities within swim, bike and run, and I’m excited to see how the partnership will evolve over the coming year."

Nicholas Manzoni, Triathlon Leader, Decathlon UK said:

"The partnership with GO TRI is a great opportunity for us to get more people active and inspire and encourage them to try the Triathlon discipline. There are so many benefits to being active and swimming, cycling and running are a great way to keep fit and healthy. Decathlon and GO TRI are sharing the same values around accessibility of sport, so I am confident that this journey will bring lots of success stories."

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About Decathlon

Decathlon was established in 1976, with the first store located near Lille, France. Since then Decathlon has grown into a global business, present in over 40 countries, with more than 1,200 stores worldwide. 

Decathlon UK opened its first store in Surrey Quays, London in 1999 and has since developed into a full omni-channel shopping experience, including 44 purpose-built stores, website, and Click & Collect services.

Decathlon’s mission is simple: to make sport accessible for the many. The company designs and creates products that offer the best technical performance at the lowest possible price, and team-mates are always on hand - either in-store or online - to help total beginners or seasoned pros choose the right kit to get active, whatever their sport or activity. 

More information on this exciting partnership will follow in the coming months.